Competitive Intelligence activity shows the implications of competitors actions

Intelligence reports mainly define why certain events occur, which are the strategic, tactic and operational implications of competitors actions and which are the best courses of action that must be taken by the top management. At the same time, they can reveal your own company vulnerabilities.For example, Competitive Intelligence reports can contain relevant information about:

• Competitors
  • strategies, development capacity and resources (financial, human, material);
  • new products and services launched or to be launched;
• Market characteristics
  • market developments and trends;
  • new market competitors emergence;
  • new markets or developing markets analysis;
• New technologies
  • development stage;
  • acceptance trends;
• Own company
  • management loyalty towards shareholders;
  • information flow operating efficiency and vulnerabilities;